Your business card is often your first introduction to potential clients and associates. It's a primary marketing tool for many small businesses. Finding a printer that does a great job will be important as your marketing and printing needs grow. This guide will help you find the best printer for your business needs. Here are some guidelines for designing and ordering an effective business card. 1. Consider your market "You have to consider the audience," said Alfred Poor, founder of the Center for Small Business, a small business consulting firm. "A B2B card is going to be very different from a card you're going to use with consumers. A card for art is going to be very different from one for something legal." As with any marketing campaign, before you embark on designing and ordering your business cards, consider the following questions: Are your customers primarily consumers or businesses? Do you offer services or products? Who is the perso...